50 People Who Matter NOW

A Business 2.0 exclusive list: Meet the executives, entrepreneurs, and cutting-edge innovators who are setting today's business agenda.

Rank	Name	Company
1	You!	The consumer as creator
2	Sergey Brin and Larry Page	Co-founders, Google
3	Paul Jacobs	CEO, Qualcomm
4	Rupert Murdoch	CEO, News Corp.
5	Steve Jobs	CEO, Apple Computer
6	Susan Desmond-Hellmann	President of product development, Genentech
7	The Emerging Global Middle Class	China, India, Russia, Brazil, and elsewhere
8	Fujio Cho	Chairman, Toyota
9	The New Oil Despots	King Abdullah bin Abdul aziz al Saud (Saudi Arabia), Mahmoud Ahmadinejad (Iran), Hugo Chavez (Venezuela), and Vladimir Putin (Russia)
10	Ray Ozzie	Chief technical officer, Microsoft
11	Marc Benioff	CEO, Salesforce.com
12	Robert Iger	CEO, Walt Disney Co.
13	Stewart Butterfield and Caterina Fake	Co-founders, Flickr
14	Brian McAndrews	CEO, aQuantive
15	Jack Ma	CEO, Alibaba.com
16	Barry Diller	CEO, InterActiveCorp
17	Ed Zander	CEO, Motorola
18	John Thompson	CEO, Symantec
19	Mark Hurd	CEO, Hewlett-Packard
20	Ben Bernanke	Chairman, Federal Reserve Board
21	Bill Gates	Benefactor, Bill and Melinda Gates Foundation
22	Reid Hoffman	Angel investor and CEO, LinkedIn
23	The New New Media	Kevin Rose (Digg) and Jimmy Wales (Wikipedia)
24	Patricia Woertz	CEO, Archer Daniels Midland
25	Kevin Martin	Chairman, Federal Communications Commission
26	Ed Whitacre	Chairman and CEO, AT&T
27	Jeremy Allaire	CEO, Brightcove
28	Chad Hurley and Steven Chen	Co-founders, YouTube
29	Danny Rimer	General partner, Index Ventures
30	Muhammad Yunus	Founder, Grameen Bank
31	Greg Isaacs	Director of developer relations, eBay
32	Alex Bogusky	Creative director, Crispin Porter & Bogusky
33	Vinod Khosla	Founder, Khosla Ventures
34	David Heinemeier Hansson	Partner, 37signals
35	Tim O'Reilly	Founder and CEO, O'Reilly Media
36	Janus Friis and Niklas Zennström	Co-founders, Skype
37	Patricia Russo	CEO, Lucent Technologies
38	Oprah Winfrey	Entertainment mogul
39	Electronic Frontier Foundation
40	Jeff Valdez	Founder, SiTV
41	Stephen Maurer and Andrej Sali	Adjunct associate professor, University of California at Berkeley, and professor, University of California at San Francisco
42	Jeff Bezos	CEO, Amazon.com
43	The Pre-Internet Dinosaurs	Larry Ellison (Oracle), Paul Otellini (Intel), and Michael Dell (Dell)
44	William McDonough	Architect, William McDonough & Partners
45	Richard Branson	Chairman, Virgin Group
46	Mike Morhaime	Co-founder and president, Blizzard Entertainment
47	Nick Denton	Publisher, Gawker Media
48	Naguib Sawiris	CEO, Orascom Telecom
49	David Allen	Author, Getting Things Done
50	Blake Krikorian	Co-founder and CEO, Sling Media